Wechat users porn lovers

First, it illustrates a potential drawback to conducting viral or stealth marketing campaigns in which the direct connection to the brand is not obvious.If consumers become used to official communications that disguise the brand’s involvement, they are much more likely to be duped by spoofs and unofficial stunts - and it will then be much more difficult to control the resulting fallout.One repercussion is the fact that, for the time being, searches for ‘Uniqlo’ are blocked on some Chinese internet platforms (that said, in terms of consumers it has generated a massive amount of brand exposure and not all of it has been negative, with people even showing up at the store to take selfies).

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By the time Uniqlo itself offered an official statement, the idea was widespread enough that the company had to deny their involvement in the video.

The release said, in part: “[We] respectfully request consumers to obey social ethics, maintain social righteousness, and to use the fitting rooms UNIQLO stores provide appropriately.

Local netizens are bashing the couple for their ridiculously dangerous and unnecessary action, while the rest of the world are just enjoying the entertainment.

Earlier this week, Chinese social media was dominated by discussion of a fast-spreading video of a couple having sex in a store changing room.

The case provides a reminder of the need to react quickly in a bid to control the narrative when things get out of hand on social media.

The clip spread on Tencent’s We Chat service and Sina Weibo far more quickly than censors could take it down (internet pornography is officially outlawed in China): at one point, seven of the top 10 ‘trending topics’ on Sina Weibo related to the video.

In the video, the guests forced the couple to take off their underwear and simulate sex under the covers.

The guests became amateur pornographers, egging the couple on, providing guidance and at some points even lending a hand.

Beyond that, there’s little else for the Japanese company to do except cooperate with the government’s investigation and hope the young lovers don’t spark a wave of copycats.

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